It’s pretty impossible to avoid pollution. Smoke and particulate matter from motor vehicles and industrial facilities, as well as infrared light and UV all, contribute.
If pollution has the ability to make changes to our skin, can it do the same thing to our hair? Haircare brands would have you think so, bringing to market ‘detox’ shampoos with pollution-busting ingredients like exfoliating sea salt crystals, intensely lathering sodium phytate and plant extracts to remove pollution particle build-up from scalp and strands. But how much do we really need anti-pollution haircare?
We spoke to Dr Apoorva Shah, Founder of RichFeel and Pioneer of Trichology in India on how to prevent hair damage from pollution, she says,
” Due to the pollution our hair becomes dry and unmanageable, losing its natural moisture and texture. If your hair has enough moisture and the nutrient-flow is maintained well, the cuticles will stay down and stay healthy. Keeping your hair adequately hydrated and nourished with the proteins like flax seeds and fruits containing vitamins like pomegranate, oranges, papaya, plums, guava and strawberry is your key to having healthy hair. These fruits will help to put the bounce back in your hair and give it a healthy glow. Carry a hat or keep your head covered with a scarf to protect your hair from damage. Also using a mild anti-dandruff shampoo regularly will clean the dust and dirt accumulated in the hair. Use a protective sunscreen hair serum to protect your hair from harmful UV rays.”
Well, we can’t pretty much avoid pollution, but here’s how you can prevent hair damage from pollution on a budget. Our shampoo and conditioner pick will be TRESemme Botanique Nourish & Replenish Shampoo & Conditioner.